August 11, 2017

Fifteen hundred people. All wrestling for page one in Google’s index of 130 trillion pages. All capable of typing at light speed. And likely to have carpal tunnel syndrome in five years. Welcome to MozCon, a thriving marketing and SEO convention celebrating its tenth a...

June 8, 2017

A couple weeks ago, I attended the first annual Zignal Labs Summit in downtown San Francisco. The event’s theme was “From Chaos to Control”, and speakers and panelists shared how they dealt with crises, trendjacking breaking industry news stories, and much more.

What st...

April 3, 2017

We're all feeling a bit adrift in a unique time where facts seems opaque. What's real? Who can you trust? And why do we fall for fakery again and again?

Fake News has become a label for inaccuracy. An insult lobbed at legitimate news organizations. Big business for fake...

March 19, 2017

The term “fake news” has often been used in a political context (especially in the last few months), but there are serious implications for technology companies and for broader society as well.

Let’s be clear. Fake news is not an error in reporting. Fake News is a delib...

January 24, 2017

In our last blog, we reset crisis planning to a Fast Framework process, which provides the most vital information and sketches out responses to potential key incidents.

And if you’re doing crisis planning right, then you systematically update and test your incident resp...

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Look Left @ Marketing Podcast, Episode 15: Sandra King, Marketing and Communications Consultant

September 2, 2020

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