Falling for Fakery

April 3, 2017

We're all feeling a bit adrift in a unique time where facts seems opaque. What's real? Who can you trust? And why do we fall for fakery again and again?



Fake News has become a label for inaccuracy. An insult lobbed at legitimate news organizations. Big business for fakers large and small. An enormous ethical, brand, and business problem for social media giants. And it may have even been used, with aid from a nation-state, to sway an election.


The impact of fake news goes beyond politics. Fakery is nothing new, and with each reinvention of forgery in all its forms comes new innovations in the art of trickery and revised risks and threats for people and organizations.


In our blog, we've already highlighted what journalists are saying, and how to plan for fake news in your next crisis communications plan. But as a marketing firm that specializes in information security, Look Left decided to connect the dots on the latest incarnation of fakery and information security, using both available insights and our own interviews with security executives.


And it turns out cybersecurity history, user behavior and front-line expert insight all point right at fake news as an emerging vehicle fraud and threats (with some caveats).


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