© 2019. Look Left® and Look Left for Growth® are registered trademarks of Look Left Marketing LLC. All other trademarks are the property of their respective owners.

Podcasts reach people. A study by Edison Research found that 51 percent of Americans listened to a podcast in 2019, up from 44 percent in 2018. It’s an effective form of communication that people can access how they want, when they want. More and more, corporate podcas...

November 28, 2018

Just in time for Cyber Monday, Mark McClennan’s new Ethical Voices blog and podcast features Look Left’s Principal Bryan Scanlon.

Click here for both the blog and the podcast, which covers: triumphs and pitfalls of doing public relations in the information security mark...

August 2, 2018

When the speaker proposals are submitted (phew!), it's a great time to take a deep breath and look more closely at the show themes and what's changed as we all march towards February's big event in Disney. 

Look Left caught up with HIMSS Meeting Services VP Karen Malone...

July 9, 2018

We’re a week away from the call for speakers deadline for the 2019 HIMSS Global Conference & Exhibition, which will take place in Orlando, Florida, on February 11 through 15. It’s the largest healthcare information technology (IT) conference (with some excellent region...

May 9, 2018

I’m sure it’s no surprise, but there is a recurring conversation among security practitioners that was only heightened by the recent RSA Conference week. The early stage expo alone had nearly 50 exhibitors and the main expo floors had hundreds more. Almost every conver...

August 11, 2017

Fifteen hundred people. All wrestling for page one in Google’s index of 130 trillion pages. All capable of typing at light speed. And likely to have carpal tunnel syndrome in five years. Welcome to MozCon, a thriving marketing and SEO convention celebrating its tenth a...

June 8, 2017

A couple weeks ago, I attended the first annual Zignal Labs Summit in downtown San Francisco. The event’s theme was “From Chaos to Control”, and speakers and panelists shared how they dealt with crises, trendjacking breaking industry news stories, and much more.

What st...

April 3, 2017

We're all feeling a bit adrift in a unique time where facts seems opaque. What's real? Who can you trust? And why do we fall for fakery again and again?

Fake News has become a label for inaccuracy. An insult lobbed at legitimate news organizations. Big business for fake...

March 19, 2017

The term “fake news” has often been used in a political context (especially in the last few months), but there are serious implications for technology companies and for broader society as well.

Let’s be clear. Fake news is not an error in reporting. Fake News is a delib...

January 24, 2017

In our last blog, we reset crisis planning to a Fast Framework process, which provides the most vital information and sketches out responses to potential key incidents.

And if you’re doing crisis planning right, then you systematically update and test your incident resp...

Please reload

Featured Posts

#HIMSS19: A Chat with the Show Pros

August 2, 2018